Truecaller App is currently installed by over 5 million people in Nigeria, Egypt has even more with 15 million users out of the almost 40 million users across the continent. Cashing in on this is the reason why TrueCaller is ready to serve ads that would reach these 40 million people.

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This is good for brands looking for a good advertisement platform because Truecaller has promise to rely on Call Intent Targeting —to serve ads when users are present or engaged. What this means is that they would monitor the user’s activities to ascertain the ad(s) that is best suited for him/her.

They can allow advertisers to reach you based on your location and time. Remember you have given them all the needed permission to access every information on your device.

If you are uncomfortable with this, you can UNINSTALL THE APP and look for a better alternative but remember, True-caller is the best at the moment.

Why don’t you allow the App developer make some money while you use the App free of charge.