Satellite television provider, Multichoice Nigeria, will again increase its Dstv and GOtv subscription fees by five percent from 1st May 2017. The decision, coming just over a year after a 20 per cent raise, was announced via text messages to subscribers.

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The Managing Director, Multichoice Nigeria, John Ugbe, said the decision was made after careful consideration into the market and review of its business operations.

“We announced last year that we would do everything possible to hold the price barring any extreme factors,” he said in a press statement.

“However, all our content is purchased in dollars and although we have done everything possible to hold the prices even with the price of everything else going up, we are now left with no choice but to adjust our subscription prices from 1 May,” he added.

“Our key priority is to put subscribers’ needs at the heart of everything we do and therefore, in determining the price adjustment, we took into account many factors including, the impact on the customer, current inflation which stands at 19 per cent, programming costs and efficiencies within the company.
 

Now, all your GOTV or DSTV subscription will cost 5 percent more from May 1, 2017. This is Multichoice way of celebrating Workers’ Day.

Subscribers on various social media has slammed the company, accusing it of insensitivity given the current economic crisis that has made life difficult. Some are even calling on a boycott of the South African company.